By Madison Hanscom, PhD
When times get tough, we often rely on our communities to help us prevail.
Our communities are composed of everyone around us — neighbors, friends, those who work at the grocery store, the people who run the local brewery. 2020 has been a hard year. When people are suffering, the community suffers.
There are things business leaders can do to support the community.
In the research literature we study something called Corporate Social Responsibility (CSR) — this is when companies do good for society, and this goes above and beyond what is required by the law or regulations. This might be directed towards environmental efforts or the public.
CEOs and leaders have a great deal of power when it comes to supporting the community and their employees living in it. Examples of CSR initiatives might include:
When companies help the community, it helps them, too.
Although the greatest reward for supporting the community will be the great feeling you get when helping others, but there are some other business-related benefits that are pretty great:
With this being said, when you do good for society, make it known! Community members, customers, and stakeholders would all like to know about the things you are doing to support the greater good.
At Propulo we help organizations to develop a culture and strategy that supports the community as well as their own people. Please visit our website (Propulo Consulting) for more business insights and leadership resources.